A Different Holiday Card

by Vianka McConville

The Chronicle of Higher Education received a different holiday greeting in the newsroom this year – baseball cards.

The Whitehead Institute for Biomedical Research at the Massachusetts Institute of Technology sent reporters information on its researchers in the form of baseball cards, including a photo, stats and signature.  It was well received.

whitehead-institute

Friday’s eNewsletter roundup to Chronicle subscribers included a quick story about the surprise, demonstrating the effectiveness of the cards.  Even though the Whitehead Institute stated the cards weren’t meant to promote experts available to the media, but rather varied personalities and research, I’m sure Chronicle reporters will be reaching for the deck during an upcoming assignment.

When it comes to strategic thinking, the Whitehead Institute knocked this one out of the park.

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