Category: Taking Aim

Inspired by a quote from the most celebrated bow-and-arrow hunter of all time, our strategic approach lies in an emphasis on research. “Taking Aim,” offers a closer look inside the minds of Curley & Pynn’s strategic thinkers and our process to learn all there is to know about you and your stakeholders before ever letting an arrow fly.


Fundraising – It All Begins with Thanks

by Roger Pynn, APR, CPRC We are a giving culture. Nowhere is philanthropy as much a part of the threads of life as in the United States. Hence, all... Read More »

Tags: , , , , , No Comments

Is My PR Strategy Working?

by Heather Keroes, APR Whether you manage it in-house or hire an external team at a PR firm, you have made an investment of time and dollars into d... Read More »

Tags: , , , No Comments

Influencer Marketing & Shaping Consumer Behavior

by Elizabeth Lytle At the end of the day – regardless of market, size or product offering, for-profits and nonprofits alike – every organizatio... Read More »

Tags: , , No Comments

How PR-Led Research Can Serve Your Business Objectives

by Rachel Ilardi Over the last few weeks, I’ve been reminded of one fundamental truth to our industry: a customer-centric approach is essential ... Read More »

Tags: , , , No Comments

How Much Should I Spend on Public Relations Services?

 by Kacie Escobar, APR Gartner’s 2020 CMO Spend Survey discovered 44% of marketing leaders surveyed have already experienced moderate budget cut... Read More »

Tags: , , , , , No Comments