Taking Aim

A Lesson from College Football: the Camera is Always On

by Katie Gomes

For many Americans, the holiday season is synonymous with college football.  From bowl games to playoffs, there are numerous opportunities to kick back and relax, and watch America’s favorite sport.  Last week, college football also provided an opportunity for America to learn a valuable lesson in public relations when University of Texas’ head football coach, Tom Herman, was caught mocking University of Missouri’s quarterback, Drew Lock … on national television.

As a Missouri native and fan of Mizzou, our 33-16 loss to the Longhorns was a shame to see, but even worse was Herman’s disrespectful gesture, waltzing along the sideline while imitating Lock’s touchdown celebration move.

Not only did he exhibit poor sportsmanship, but he also encouraged the team to join.  Before the display ended, fans were already reacting on social media, either in disgust or in defense of Herman’s actions.

Whether he meant to openly taunt Mizzou or was genuinely caught red-handed, what Coach Herman quickly learned was a lesson we often teach in Curley & Pynn’s Message Matrix® program: “assume the cameras are always rolling.”

But wait … there’s more:  role models should model the best behavior.

Here’s to hoping other teams take note as they prepare to compete in the championship game next week.


Filed under: Katie Gomes, Miscellany Tagged: Coach Tom Herman, college football, Curley & Pynn, Drew Lock, Message Matrix, Mizzou, Orlando Public Relations, University of Texas

The Making of a Holiday Message

by Dan Ward

Each year, Curley & Pynn attempts (and usually succeeds) to develop a holiday card that ties back either to the practice of public relations or, more frequently, to issues that have made news in the past year.

We mailed a “hanging chad” card after the 2000 election, made fun of news polls that missed so badly in 2016, and lampooned the ACA rollout by launching our own FrostyCare Marketplace.

This year, we set out to find something from 2017 that we could turn into a positive, and hopefully funny, holiday message.  And we failed.  We pored through headline after headline, and became increasingly depressed.  Political fights, natural disasters and dozens of harassment claims do not lend themselves to fun, festive jokes.

And then it came to us.  What we all need after a year of depressing headlines is what we all turn to (some of us secretly) to lift our spirits … pictures of kittens and puppies!

And so we present the C&P 2017 holiday card, featuring headshots of our own four-legged friends and family.  We hope it brings you a little “Paws-itivity” for the year ahead.  And we also hope you can pay it forward with a little pawsitivity of your own.  Share photos of your own furry, fuzzy family members with the tags #CandP #Pawsitivity.  We can all use some positive news and images this holiday season. Happy Holidays!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Our thanks to Jim Hobart and Macbeth Studios for a fun, tail-wagging photo shoot!


Filed under: Dan Ward, Miscellany Tagged: C&P, Curley & Pynn, hashtags, Holiday Cards, holiday pawsitivity, Orlando Public Relations, pawsitivity, pets

Roll Out a Big Check

by Roger Pynn

In our business, many things have become passé, including oversized check presentations, groundbreaking ceremonies with dignitaries lined up in hard hats and armed with shovels … and most certainly, ribbon cuttings.

But wait … there’s more … more life for old standby photo opportunities … see proof below in the clip from OrlandoSentinel.com:

In their “Latest Video” section, a ribbon cutting was the online headline for a story that all public relations people know is hard to illustrate.  Technology stories are almost always static and provide little that’s visual.  But the fact that the Orlando Utilities Commission (OUC) opened a new solar energy farm and plans to build more of this renewable energy production is news.

Many in our business would have resisted the ribbon-cutting visual.  Kudos to the OUC team for realizing that it is far more about the story on the other side of the ribbon.


Filed under: Roger Pynn Tagged: Orlando Public Relations, Orlando Sentinel Online, Orlando Utilities Commission, ribbon cutting ceremonies

Reflecting on Leadership

by Kacie Escobar

I learned a lot about myself during a recent session of LeadershipFPRA, “Leading and Managing.”   Far from your typical presentation of leadership definitions and management styles, what transpired was an inspiring weekend of self-reflection among like-minded colleagues with shared goals.

One of the most empowering takeaways was realizing that leadership stems from social influence – not authority or power.  Anyone can be a leader in any department at any level of an organization.  This is true at Curley & Pynn, where we each encounter opportunities to be a leader every day.  The key is knowing yourself and how to leverage your strengths to motivate and influence others to achieve common goals.

To help the LeadershipFPRA class better understand ourselves, leadership coaches from The Maue Center kicked off the session with an exploration of our individual strengths and how they can be leveraged to mold us all into great leaders.  Each class member completed a “Strengths Profile” and shared the results in intimate conversations about how these behaviors have shaped our lives and our careers.

As my top strength, growth drives me to constantly seek new opportunities, learn new skills and invite feedback on my performance in the pursuit of personal and professional development.  I feel most energized when I’m performing these activities, which certainly explains a lot … like my desire to be in FPRA and an ambition I’ve experienced since childhood that caused me to take school and extracurricular activities so seriously.  Thanks to our leadership coaches, I now understand how to better employ growth and other strengths to be a more effective leader for my team and our clients.

Learning about strengths and how to see them in other people was invaluable – and just the beginning of a session that plunged even further into emotional intelligence, accountability, time management, managing up and so much more.  The agenda also included time to brainstorm solutions to the barriers holding us back from leadership success, as well as the opportunity to develop individualized leadership development plans.

I’ve never been to group therapy, but I’m sure members of the LeadershipFPRA class would agree that this session sure felt like it.  I drove home with an entirely new perspective, feeling invigorated and truly privileged to have begun this journey with such an outstanding group of colleagues from around the state.  I can’t wait to see what the next session has in store.


Filed under: Industry Musings, Kacie Escobar Tagged: LeadershipFPRA, Leading and Managing, Orlando Public Relations, top strengths