Taking Aim

Mistaken Identity

by Dan Ward

Have we lost our ever-loving minds?

When I first read that ESPN pulled a broadcaster from covering an upcoming University of Virginia football game in a decision tied to the events in Charlottesville, my reaction was “he must have said something horrible.”

Nope.  He didn’t say anything.

The broadcaster was pulled from the ESPN assignment “simply because of the coincidence of his name.”

Given his Chinese heritage, few would confuse ESPN’s Robert Lee with the Confederate General who died nearly 150 years ago.  But rather than trust in the intelligence of its viewers, ESPN pulled Lee from the game. To avoid what may have caused a few moments of discomfort, ESPN touched on a controversy that has it and its communications team on their heels.

In the wake of Charlottesville, we should certainly remind ourselves that what we say matters, that we should think before we speak, and that we should be mindful of the impact of our words.

But avoiding conversation is not the answer.  ESPN says it regrets that “who calls play by play for a football game has become an issue.”  They should regret making it an issue.


Filed under: Dan Ward, Miscellany Tagged: Charlottesville, Confederate General, controversy, ESPN, Orlando Public Relations, Robert Lee, University of Virginia

Faith’s Farewell

by Kacie Escobar 

Curley & Pynn was fortunate to be joined this summer by intern, Faith Fogarty, a recent graduate of the University of Mississippi who “wowed” us with her positive attitude and work ethic.  Read on for Faith’s account of her internship experience.

I had interned at several other places before joining the team at Curley & Pynn.  As I prepared for my first day, I woke up and found the most comfortable shoes I owned.  I was ready to run errands, clean and do other “intern work.”  Little did I know, my experience at Curley & Pynn was going to be so much more.

I was assigned a writing project right off the bat.

“Woah,” I said to myself.  “No one needs coffee or anything from Office Depot???”

On top of providing public relations counsel and marketing communications to several clients, Curley & Pynn puts in plenty of valuable time helping others succeed and grow in this profession.

Being an intern can be overwhelming, especially in an agency where something new is always happening.

One of the most important things I learned this summer was to simply ask questions.  Ask once, ask twice or as many times as you’d like, but don’t be afraid to just ask questions.  I’m sure there were times when I asked a million follow-up questions, but the team never hesitated to answer them.  I was a sponge, soaking up all the information I possibly could.

I learned another important aspect of “adulting” as well:  time management.  I give a great deal of credit to the team at Curley & Pynn because, as I quickly learned, working in an agency environment, having good time-management skills is the key to being successful.  Bouncing from one project to another on completely different subjects and with multiple clients, you must be able to manage time effectively.  Learning this hasn’t only helped me in the PR field, but in everyday life as well. To-do lists are my new best friend.

I strongly recommend the internship program at Curley & Pynn to every college student or recent graduate looking for more experience in the PR industry.  The Curley & Pynn internship program isn’t like most and that’s what I loved about it.

I could write a novel about the valuable experience, connections and knowledge I gained these past couple of months, but I know the work samples I’ve assembled prove it best.  I couldn’t be more grateful for the time and effort this team puts in to creating better PR professionals.


Filed under: Industry Musings, Kacie Escobar Tagged: adulting, Ask QUestions, Curley & Pynn Internship Program, Interns, Internship programs, Orlando Public Relations, PR Industry

Charlie Needs PR People … Not Salespeople

by Kacie Escobar

Today, I received an email encouraging me to apply for a role with the Charlie team in Chicago as a key salesperson for the company’s new product.  Seemingly innocent, everything about this email rubbed me the wrong way.

Having just returned from the 2017 FPRA Annual Conference, PR:  It’s Personal, the power of personalized communication was fresh in my mind.  And this email was anything but personal.

Ironically, Charlie’s success is built on technology that “finds information from 100,000’s of sources” to build one-page profiles about your professional contacts, helping you get to know them without doing all the work.

Perhaps Charlie should have put its technology to the test.

I once researched the Charlie app, but never used it.  In fact, I had not received any previous emails from Charlie since the day I signed up nearly one year ago.  Simple research would have uncovered my lack of engagement and unfamiliarity with the company, along with my lack of experience (or interest) for a senior account executive role in sales.

The advertised position has enough responsibility that it reports directly to the CEO, yet Charlie clearly used an email distribution service to spam everyone on its list without any knowledge of the recipients’ qualifications.  The kicker:  it was sent to the inbox of the email address where I currently work, which, for others, might have sparked an awkward office conversation.

While Charlie’s tactic may eventually achieve the desired outcome, the company could have taken a far more effective approach.  A little research would have gone a long way to personalize this outreach and, as a result, reach the right target audience with the right message in the right place at the right time.

Before it can recruit the right salespeople, Charlie may want to consider recruiting someone to drive a more personalized approach to its PR.


Filed under: Industry Musings, Kacie Escobar Tagged: Charlie, FPRA Annual Conference, Orlando Public Relations, Sales tactics, Sales Tips