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Relationships Are a Two-Way Street

Taking Aim -

by Kacie Escobar

As much as I’d like to believe myself to be the next Paul Rand (designer of IBM, UPS, ABC and other world-famous corporate logos), the truth is my graphic design skills don’t go much further than a customized template in Canva.  While this often does the trick, I’m smart enough to know when it’s time to call in the big guns.

It’s not uncommon for agencies like ours to partner with others when client work requires the development of creative assets that can’t always be managed in-house.  You might think that working with clients every day has taught me what it takes to be a good customer, but I was grateful today for a refresher.  Thanks to Evolve Design Group’s Mark Calvert, CDB Productions’ Vivian Richardson and Macbeth Studio’s Jim Hobart for reminding me how to be a good client during today’s meeting of the FPRA Orlando Area Chapter.

Here’s what our guest speakers had to say:

  • Check your expectations.  Key to a successful partnership is realistic expectations – not just deep pockets.  It can be equally rewarding to work with a small company on a tight budget if their expectations are realistic and they understand the value of services being rendered.  Good clients realize the finished product is often more complicated to create than it looks.  They also understand that no one works for free.
  • Don’t try teaching a cat to fetch.  Get a dog.  In other words, do your research to ensure the vendor is a good fit for your project.  If you don’t already have vendor relationships, Google should be your best friend.  Conduct research to find vendors who deliver the service you seek.  Review their case studies and portfolios, years of experience and staff size, and narrow down the list based on your priorities.  Check references if their client list is public.  Only then will you be ready to reach out.
  • Know what you want.  What does success look like to you? Define what you want to accomplish before reaching out.  Develop a project brief summarizing your vision, including the problem or opportunity you face, the audience you aim to reach, your plan to use the deliverables, ideal timeline and budget.  Your vendor will then have enough information to provide educated recommendations and guide you in the right direction based on their expertise.
  • Trust.  No one likes being micromanaged.  Before you jump in to control the creative process, think about how much time and money your partners have invested into honing their craft, and why you’ve called upon their expertise rather than attempting to do the work on your own.  The best clients provide constructive feedback and respect the creative process.

Just like any relationship, the client-vendor relationship is a two-way street.  On behalf of Curley & Pynn and our agency colleagues, I hope you’ll keep these insights under consideration next time you’re looking to engage a vendor.

Q&A with Karen Kacir, the Newest Addition to Our Team

Taking Aim -

by Karen Kacir

Following 11 months in Colombia as an English teacher for the Peace Corps, former intern Karen Kacir is back with the Curley & Pynn team as our newest communications specialist.

Read on to learn more about this quick-witted member of our office family.

What motivated you to pursue a career in public relations?

I’ve always been fascinated by creative storytelling.  Having come of age in the era of social media, I was drawn to businesses and nonprofits that used compelling narratives to cut through the clutter and make themselves heard.  I liked the idea of learning to communicate smarter, not louder.

What is your favorite memory of being in Colombia with the Peace Corps?

I had the chance to live with three host families during my time in Colombia.  Without a doubt, the members of my families were some of my closest friends.  One of my host moms, Gloria, has a special place in my heart – she could sense when I was having a bad day (or, could understand my broken Spanish when I tried to communicate that I was feeling down) and would brighten it up without fail.  Once, to cheer me up, she took me on a hike through the pueblo in a downpour.  When her concerned neighbors asked what she was doing, she replied that it was the perfect weather for a walk.  Her humor, kindness and indefatigable optimism stand out very clearly in my mind as a highlight of my time at site.

If you had to present on any topic without preparation, what would it be?

I could probably lead a presentation on all things related to bullet journaling, including how to make the journal itself out of printer paper, embroidery floss and a record sleeve.

What do you enjoy doing in your spare time?

Swing dancing!

If you could have a superpower, what would it be and why?

I would want to be able to teleport and take other people with me.  Not only would it eliminate my commute, but I’d also have the ability to spend more time with my loved ones scattered around the globe.